Program

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Bret Schafbuch

Lead Concept Developer

The LEGO Group

About Bret

Based at the LEGO Group headquarters in Denmark, Bret Schafbuch is a Lead Concept Developer in Play Engineering, part of the Creative Play Lab organization. He is a dad of two bilingual boys with penchants for building and storytelling.

He holds degrees from the University of Iowa, ELISAVA Barcelona School of Design and Engineering, and the Barcelona School of Architecture ETSAB. Bret’s concept work draws on his user experience and interaction design background for combined digital and physical experiences for kids and grownups alike.

He is passionate about leading and collaborating with others in the design and creation of things and means to make the world a greener, safer, and more beautiful place.

In his spare time Bret plays on a basketball team, is learning to play guitar, goes on adventures, and loves to give his friends a helping hand with random tasks.